DiviPay, Australia’s leading spend management platform, has taken on a new brand identity and name to become ‘Weel’.
Backed by 1835i, Weel is the financial tool helping small to midsize companies streamline spending and create a culture of trust through collective accountability.
The brand evolution comes at a time where Weel has processed more than $250 million in business payments and seen its client base grow by 200% in the last year alone. This new identity marks the genesis of Weel’s international expansion as it looks to support more businesses in the mid-market category, particularly as they contend with uncertain business conditions.
Daniel Kniaz, Co-founder and CEO at Weel says: “Many businesses are facing the tricky paradox of cutting costs whilst trying to preserve workplace culture amongst their teams. There’s an abundance of tech tools on the market that are supposed to assist with this by streamlining operations but in reality, these tools don’t speak to each other or take the human element into account and this fragmentation is causing friction.
“That’s why we’ve developed Weel. Weel brings these elements together for a smoother, more efficient experience in spend management to help businesses achieve sustainable growth without losing sight of their biggest asset - their people. We’re very confident in the foundations we’ve built in Australia and with international expansion on the roadmap, we’re ready to take Weel global.”
Weel’s journey began as a consumer tool to split bills between friends before pivoting to become Australia’s first all-in-one spend management solution. At a time when managing business spend has never been more critical to company survival, Weel now boasts users including industry leaders such Canva, Eucalyptus and Michael Hill.
Russell Martin, Co-founder and CTO at Weel says: “I’m so proud of all we’ve achieved at DiviPay and excited for this next phase of growth as Weel. Effective spending solutions have never been more important than in today’s economic environment. We’ve completely rewritten the rules around business spend management by helping finance leaders at Australia’s small to midsize companies move from ‘growth at all costs’, to ‘growth within reason’.
“From the new intern buying coffees to the CEO picking up the tab, we make spend management effortless for everyone and look forward to enabling more businesses - both locally and globally - to manage their outgoings.”
The rebrand was unveiled at Xerocon in Sydney on 7 September.